Wednesday, February 6, 2013

Does having ISO bring credibility?

Sometimes your personnel and professional life merge.  Today I was online shopping for shotguns and in the text for Mossburg shotguns was a reference that they were ISO 9001:2008 certified in the description of the product.  One of my customers is a supplier for firearms industry.  But I don't usually see ISO advertised on products marketed to consumers.  Anyway - back to point of my post.  Marketing is saying "Look these guys are ISO so you can believe what they say".  Not sure whether their customers know what ISO is or not.  Here is the text and how ISO gives companies credibility. "Mossberg claims that these tubes include a synthetic seal t...See More

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